What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.
since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation.
Spenser has gone to London -- and not to see the Queen. He's gone to track down a bunch of bombers who've blown away his client's wife and kids. His job is to catch them. Or kill them. His client isn't choosy. But there are nine killers to one Spenser -- long odds. Hawk helps balance the equation. The rest depends on a wild plan. Spenser will get one of the terrorists to play Judas Goat -- to lead him to others. Trouble is, he hasn't counted on her being very blond, very beautiful and very dangerous.
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.
Approximately 80 percent of the world's population is pigmented; even in the United States, current projections indicate that by mid-century the majority of the population will be non-Caucasian. US dermatologists are already seeing a significant shift in the makeup of their client population.
In this provocative and insightful book, client relationship authority Andrew Sobel sets out a series of innovative, practical strategies that any service professional, sales executive, or marketer can use to develop lifelong client loyalty. Based on groundbreaking client research, Making Rain contains the secrets that will allow you to develop a steady stream of new business with your existing clients on a day-in, day-out basis. Reuploaded by dovesnake!
