Added by: Maria | Karma: 3098.81 | Non-Fiction | 31 August 2008
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A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn.
Thoughts and Utterances is the first sustained investigation of two distinctions which are fundamental to all theories of utterance understanding: the semantics/pragmatics distinction and the distinction between what is explicitly communicated and what is implicitly communicated.
Grade 10 Up-Both volumes begin with an overview of the era, followed by alphabetical entries offering information on authors, works, places, events, and terminology. Most of the entries provide dates, additional names, and a bibliography; some also contain brief quotations from the works. Renaissance spans the years between 1500 and 1700 and covers works in many European and Asian languages as well as a few African languages. Individuals featured include Giovanni Boccaccio, John Bunyan, John Calvin, Nicolaus Copernicus, John Dryden, and Edmund Spenser. Medieval examines the period between Classical Antiquity and the Renaissance and provides information on Old English, Middle English, French, Provençal, Celtic, German, Old Norse, and Latin works under such headings as Beowulf, Geoffrey Chaucer, Dante Alighieri, Sir Thomas Malory, Peasant-™s Revolt of 1381, and troubadours. Both volumes discuss the importance of religion, language, history, the origins of the works, oral traditions, the beginnings of printing, and other influences. Time lines, lists of writers by language, and selected bibliographies are found in both volumes. While these books cover the works most studied in advanced high school courses, they also include a wealth of information about the lesser-known literature.
The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
