Written by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, Talking About Health explores the importance of health communication in the 21st century, and how it affects us all.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.
Kids' Fun and Healthy Cookbook By DK Publishing"Put the fun back into healthy eating with this bright and colorful cookbook. This lively collection encourages kids to consider what they eat and how it affects their bodies, without preaching.
This is a book about (among other things) information and entropy, cybernetics and thermodynamics, mailing lists and talk shows, the electronic Ummah and chaos theory, web rings and web logs, mobile robots, cellular automata and the New Economy, open-source programming and reality TV, masses and multitudes, communication management and information warfare, networked political movements, open architecture, image flows and the interplay of affects and meanings in the constitution of the common.
It is a book, that is, about a cultural formation, a network culture, that seems to be characterized by an unprecedented abundance of informational output and by an acceleration of informational dynamics.
The End of Cosmology?
Will the big bang be forgotten? The accelerating cosmic expansion is wiping away every trace of the universe's origin.
When Markets Beat the Polls
Internet-based
financial markets may predict elections more reliably than polls do.
They can augur future box-office returns and flu seasons, too.
White Matter Matters
Long
regarded as passive support for cogitating neurons, the brain's white
matter shows that it actively affects learning and mental illness.
The Limits of Quantum Computers
Futuristic
quantum computers could be exceptionally fast at certain tasks, but for
most problems they would only modestly outclass today's conventional
machines.