The research is done. But the biggest test still lies ahead: How to write it up. In clear, precise language, Peter Woods presents helpful steps for the qualitative researcher to follow. Woods presents the standard academic methods, but also looks at alternative forms of representation that many researchers have chosen to follow in recent years. He covers the process of how to write alone and how to write in teams, as well as many challenges that the writing proces in and of itself presents.

'Having been a songwriter most of my life, condensing my ideas and emotions into short rhyming couplets and setting them to music, I had never really considered writing a book. But upon arriving at the reflective age of fifty, I found myself drawn, for the first time, to write long passages that were as stimulating and intriguing to me as any songwriting I had ever done.' - Sting

Product Description: 
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.

This third edition of the well-respected guide provides assistance for students of all subjects on how to write better. If students are to do well and progress in their chosen career they must develop the ability to write clearly, concisely and persuasively. This text helps students achieve this by providing them with valuable advice on how to ...