IELTS Masterclass trains students in broad academic skills and develops thinking strategies. It will take students to the level required for university admission by covering all four skills, building relevant vocabulary and grammar, and encouraging learner independence. it can be used as part of a IELTS preparation course and part of a general academic pre-sessional course for university students. This book includes topic development aimed at getting students thinking about key issues, development of micro-skills beyond exam practice. ONLINE TEST ADDED by Hanh
Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Finding information is one thing: working out what information is required in the first place, knowing where to look for it, how to recognize it when it is discovered, how to get hold of it, and then what to do with it are equally necessary.
This book works through the skills and tools required by the researcher to achieve these ends. It deals mainly with electronic services and resources, although other formats are included.
The content is built on the following framework:
• deciding what information is required
• finding details of what is available
• obtaining the required information
• managing and using that information
The building blocks for information seeking are explained and a controlled, logical approach to information gathering is expounded.
This handbook is perfect for busy leaders with little time on the job to devote to improving their effectiveness. It’s packed with concrete behaviors for becoming the type of leader others follow—more than 500 skills and 1,500 actionable suggestions that can be put to use immediately. The authors provide a new model of leadership based on five essentials that compel people to follow. To be effective, leaders must be able to: • identify opportunities and threats • build the programs and teams required to meet those challenges • drive for results These three competencies must be grounded by two remaining essentials of leadership: • Character • Commitment Chapter one focuses on how to analyze conditions and possibilities, establish the right mind-set, develop the plan and priorities, and make hard decisions. Chapter two addresses the challenge of building individual, team, organizational, and customer competencies. Chapter three examines how to apply skills, manage for results, and achieve profitability. The book contains page after page of tips and strategies: • over 100 competencies required for extraordinary leadership—from strategic thinking and resource planning to business writing, involving employees and beyond • 5–10 skills required for proficiency in each competency • 3–5 development suggestions for each skill that will improve the ability to lead
