Social Media Marketing: The Next Generation of Business Engagement

How to implement winning social media programs in business to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

Handbook of Microbiological Media, Fourth Edition

Handbook of Microbiological Media, Fourth Edition is an invaluable reference for every medical, veterinary, diagnostic, and academic laboratory, and now in its fourth edition, it is even more complete. This edition carries on the tradition of CRC Press handbook excellence, listing the formulations, methods of preparation, and uses for more than 7000 microbiological media. With 1500 more entries than any previous edition, the handbook includes both classic and modern media used for the identification, cultivation, and maintenance of diverse bacteria, archaea, and fungi.

Crafting Digital Media: Audacity, Blender, Drupal, GIMP, Scribus, and other Open Source Tools

A manual for creative media on a modest budget.

The book covers a wide variety of digital media production tools, including tools for: photography, graphics, typography, animation, 3D modelling and rendering, desktop publishing, music synthesis, sound recording and mixing, video production, and website publishing.

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The Fourth Estate

The Fourth Estate is a 1996 novel. It chronicles the lives of two media  barons, Richard Armstrong and Keith Townsend, from their starkly contrasting childhoods to their ultimate battle to build the world's biggest media empire. The book is based on two real life media barons - Robert Maxwell and Rupert Murdoch, who fought to control the newspaper market in England (Murdoch bought The Sun and News of the World and later The Times and Maxwell bought the Daily Mirror and its Sunday edition, the Sunday Mirror).