Business English: Marketing and Sales to podręcznik do nauki Business English przygotowanych przez doświadczonych nauczycieli ESP. Publikacja przeznaczona jest zarówno dla osób posiadających przygotowanie teoretyczne, jak i dla tych z doświadczeniem zawodowym. Dzięki swej strukturze doskonale sprawdzi się w grupach o zróżnicowanym poziomie zaawansowania: od high beginners do low intermediate. Materiał zawarty w podręczniku jest przeznaczony do realizacji w trakcie 36 godzin lekcyjnych – może to być np. kurs 6-tygodniowy (po 6 godzin tygodniowo) lub intensywny kurs 6-dniowy w firmie.
Marketing Maximilian~The Visual Ideology of a Holy Roman Emperor
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect latest changes in the marketing theory and practice. Topic covered include brand equity, customer value analysis, database marketing, e-commerce etc.
Facebook Pages have the power to send hundreds of thousands of visits, build passionate followings around your brand, and bring in sales and clients for your business. Yet, most of your competitors don't even know they exist.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
