The Irrationals: A Story of the Numbers You Can't Count On

The ancient Greeks discovered them, but it wasn't until the nineteenth century that irrational numbers were properly understood and rigorously defined, and even today not all their mysteries have been revealed. In The Irrationals, the first popular and comprehensive book on the subject, Julian Havil tells the story of irrational numbers and the mathematicians who have tackled their challenges, from antiquity to the twenty-first century.

The Predictably Irrational Low Price (mp3)

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Sway: The Irresistible Pull of Irrational Behavior (PDF+MP3)

"Recently we have seen plenty of irrational behavior, whether in politics or the world of finance. What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari (The Starfish and the Spire), a business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working...

 

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Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior(pdf+mp3)

Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior
English | Mp3 96 kbps 44 KHz Stereo | 43 MP3s | 201 MB
Genre: AudioBook
ebook [1 PDF] + audio book [43 MP3]
Sway: The Irresistible Pull of Irrational Behavior - Unabridged
* By Rom Brafman , Ori Brafman
* Narrated by John Apicella
* Length:4 hrs and 55 mins
http://englishtips.org/1150857461-sway-the-irresistible-pull-of-irrational-behavior.html


Dear User! Your publication has been rejected as it seems to be a duplicate of another publication that already exists on Englishtips. Please make sure you always check BEFORE submitting your publication. If you only have an alternative link for an existing publication, please add it using the special field for alternative links in that publication.
Thank you!

Sway - The Irresistible Pull of Irrational Behavior

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.