Sway: The Irresistible Pull of Irrational Behavior (PDF+MP3)

"Recently we have seen plenty of irrational behavior, whether in politics or the world of finance. What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari (The Starfish and the Spire), a business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working...

 

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Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior(pdf+mp3)

Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior
English | Mp3 96 kbps 44 KHz Stereo | 43 MP3s | 201 MB
Genre: AudioBook
ebook [1 PDF] + audio book [43 MP3]
Sway: The Irresistible Pull of Irrational Behavior - Unabridged
* By Rom Brafman , Ori Brafman
* Narrated by John Apicella
* Length:4 hrs and 55 mins
http://englishtips.org/1150857461-sway-the-irresistible-pull-of-irrational-behavior.html


Dear User! Your publication has been rejected as it seems to be a duplicate of another publication that already exists on Englishtips. Please make sure you always check BEFORE submitting your publication. If you only have an alternative link for an existing publication, please add it using the special field for alternative links in that publication.
Thank you!

Ori Brafman and Rod A. Beckstrom - The Starfish And The Spider(Audiobook)

Ori Brafman and Rod A. Beckstrom - The Starfish And The Spider
Genre: AudioBook
From Publishers Weekly
Brafman and Beckstrom, a pair of Stanford M.B.A.s who have applied their business know-how to promoting peace and economic development through decentralized networking, offer a breezy and entertaining look at how decentralization is changing many organizations. The title metaphor conveys the core concept: though a starfish and a spider have similar shapes, their internal structure is dramatically different—a decapitated spider inevitably dies, while a starfish can regenerate itself from a single amputated leg. 

Sway - The Irresistible Pull of Irrational Behavior

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.