English for International Tourism is for professionals working in the tourism industry and for students of tourism at upper intermediate level and above. English for International Tourism: - focuses on the language and professional skills required to perform effectively in all sectors of the industry - covers a wide range of topics that develop a broad tourism-related vocabulary - features authentic texts and interviews with experts in the tourist industry that develop extensive reading and listening skills - develops speaking skills needed for key job-related situations - promotes grammatical accuracy with Language Focus sections
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world.
Learn the basics of the hospitality industry and prepare for progression to further study or employment with this new textbook designed specifically for foundation learners. This is the ideal resource for anyone working towards foundation learning courses in hospitality and catering, including Introduction to the Hospitality Industry at Entry level or Level 1, the Level 1 NVQ in Food Preparation and Cooking or other foundation Vocational Studies programmes that incorporate basic food preparation and cooking skills. It is illustrated with hundreds of photos that bring the hospitality industry to life.
Marketing is comprised of special reports emphasizing insight, analysis, context and debate. From media planning and buying, digital marketing, and television to reports on multicultural marketing, agency rankings and the out of home industry it's all there to keep the industry informed and inspired.
Peak: How Great Companies Get Their Mojo from Maslow
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.
