The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
This
fun-to-read, well-researched history of Halloween is loaded with jokes
and riddles, fascinating facts, many interesting projects for school
and home, and ideas for making costumes and masks. Full-color
illustrations.
Learn how to keep your cool and get the results you want when emotions flare.
Mainly about resolving conflicts and influencing people, this useful guide covers every conceivable aspect of talking with others. People hear facts and stories and turn them into shared knowledge when they're not attacked or overpowered--in other words, when they feel safe. No mushy mental health lesson, the program does a stellar job of explaining many types of communication errors and describing the best ways to achieve mutual purpose. The authors have exceptional ideas about moving toward healthy solutions in a variety of business and personal realms. Anna Fields gives a perfect reading--emotionally bright but still allowing the lesson to retain its practical, straight-talking nature.
The book sets out to be your own, pocket, marketing consultant -
without the expense. Not only does it offer some great ideas but it
explains how each idea will benefit your business, what you need to do
to make it work, and how you can apply it to your own business
immediately. Through a series of special response questions, it
cleverly gets across marketing ideas in combination with
the vital thinking behind their application. Furthermore, it does so in
a way that transfers 'ownership' of these strategies to you the
business manager so that you feel thoroughly motivated and inspired to
act. Whether you run a product or service-led business, it will help
you to: understand your market place, your competition and your
customer; create solid, reasoned foundations for your business; develop
your marketing message on credible foundations; decide on the most
effective marketing methods for your business; attract new customers,
and boost business with existing customers; build your business profile
so that it's always working for you; get the right pricing in place; and, complete your marketing plan and create a successful marketing system
The ideas are presented separately in bite-sized chunks so that you can
devote just a little thinking and reflection time to each one before -
most importantly - making it all happen.
Ideas and Issues Threshold Ideal for young adults (age 16+) in need of motivation for language learning.
Ideas and Issues Threshoeld is a combined Student's Book and Workbook that is ideal for young adults in need of motivation for language learning.
The 20 units provide:
four skills work to enliven the lower-intermediate class
dynamic revision for a fresh look at basic language
topic based on authentic situations which students can identify with
extra learning-to-learn unit to help students develop their own language acquisition atrategies
ten units in American Engilsh, ten units in British English
Key language, grammar, vocabulary and pronunciation exercises in context, with a wide range of listening, speaking, reading and writing activities
