The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin′s Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real–world case studies, examples, and exercises, Martin provides the psychological, physical, and language–based tactics you need to turn yourself into a Heavy Hitter.