With a strong applied focus, WHAT IS PSYCHOLOGY? ESSENTIALS, 2nd Edition, captures and holds students' attention from the first page to the last. Ellen Pastorino and Susann Doyle-Portillo, award-winning psychology professors with an infectious enthusiasm for teaching, have found that students who are curious are motivated to explore and truly learn how psychological concepts are connected.
Working Knowledge: STEM Essentials for the 21st Century is designed to inspire a wide range of readers from high school and undergraduate students with an interest in Science, Technology, Engineering, and Mathematics (STEM) to STEM teachers and those who wish to become teachers.
ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines.
Glencoe's Marketing Essentials (2009 Edition) is the top selling book in marketing education because it includes all the current hot topics: e-marketing, marketing ethics, and international and cross-cultural marketing. Students get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students gain confidence in using the skills they have learned.