Internet Marketing: Strategy, Implementation and Practice
This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition
Bodie/Kane/Marcus is the leading textbook in the graduate investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.
This market-leading textbook continues its standard of excellence and innovation built on the solid pedagogical foundation that instructors expect from Adel S. Sedra and Kenneth C. Smith. All material in the sixth edition of Microelectronic Circuits is thoroughly updated to reflect changes in technology - CMOS technology in particular. These technological changes have shaped the book's organization and topical coverage, making it the most current resource available for teaching tomorrow's engineers how to analyze and design electronic circuits.
Managing Business Risk: A Practical Guide to Protecting Your Business, 6th edition
Managing Business Risk is a practical guide that can help in identifying potential areas of risk within a business. The book is filled with expert advice from contributors within the industry, including leading consultants, lawyers, regulatory authorities and risk management specialists
Complementary & Alternative Therapies in Nursing, Sixth Edition
"[C]onsistently offers easily accessible and timely information on how complementary therapies influence the health, comfort, and well-being of patients in a variety of clinical settings. It is an influential resource for nurses in practice, education, and research." Now in its sixth edition, this highly acclaimed book continues to provide nurses with cutting-edge research and practice guidelines for complementary and alternative therapy.
