The Pocket Atlas of Radiographic Anatomy (2nd edition)
In this easily accessible pocket atlas, two expert radiologists present the normal radiographic anatomy readers need in order to interpret conventional diagnostic radiographs. Each practical, two-page unit displays a standard radiograph of a different projection on the left-hand side supplemented by a detailed, clearly labeled schematic drawing on the opposing page. The consistent, user-friendly format facilitates easy identification and rapid review of key anatomic information.
This market-leading book continues to provide users with sound, consistently structured explanations of the mathematical concepts. Designed for a one- or two-term course that prepares users to study calculus, the new Eighth Edition retains the features that have made PRECALCULUS a complete solution for users: interesting applications, cutting-edge design, and innovative technology combined with an abundance of carefully written exercises.
Positioning: The Battle for Your Mind, 20th Anniversary Edition
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
This newly revised and updated Edition of HORIZONS shows readers their place in the universe, not just their location, but also their role as planet dwellers in an evolving universe. Fascinating and engaging, the book illustrates how science works, and how scientists depend on evidence to test hypotheses. Students will learn to focus on the scientific method through the strong central questioning themes of "What are we?" and "How do we know?"
The new 3rd Edition of this fundamental text covers basic, "need to know" topics in endodontics, written at a level that's ideal for both the undergraduate dental student as well as the practitioner. The book's unique approach includes detailed coverage of the basic sciences and separate chapters on practical topics such as referral, patient education, procedural accidents, and radiography. New chapters, expanded topics, and additional illustrations bring this Edition fully up-to-date with the fast-paced field of endodontics.