COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, Sixth Edition, combines the author's signature first-person narrative style and popular student commentaries with thoroughly up-to-date research, theories, and technological information to provide both an overview of the field and a practical guide you can immediately use to improve your personal, professional, and public communication skills.
To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
This third edition of Gavin Reid's popular book for non-specialist teachers has been thoroughly revised throughout and supplemented with additional material to reinforce the link between theory and practice. Dyslexia is a comprehensive overview of the field, providing more than just a quick fix to immediate difficulties by introducing the evidence base for why particular approaches may be effective.Topics include reading, spelling, creative writing, study skills, differentiation, identification of dyslexia, individual learning styles, the role of parents and policy and provision for dyslexia.
Services Marketing: Concepts, Strategies, & Cases (4th edition)
Pages: 484
Real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."
