The promise behind the brand becomes the strength of motivation for all activities of the company and its partners. This book by Philip Kotler, covers in depth the whole direction of brands, illustrated with cases
The lives of two disparate women—a single mother working hard to make ends meet and a young figure skater at the top of her game—entwine in an unforgettable novel of warmth, depth, and wisdom.
Health Care Prers contains key information for medical professionals looking to understand this industry and navigate a path to success. Written in clear, accessible language, this new resource covers the full scope of the health care industry, including its traditions and practices, as well as a breakdown of key jobs, tips for success, an in-depth glossary of industry jargon, and current and future trends for this field.
Bounce Back!: Resiliency Strategies Through Children's Literature
Featuring in depth lesson plans using picture books and intermediate novels for each of the five coping skills: Work on a Talent, Look Within, Find a Champion, Rescue Yourself, and Help Others, this book is immediately usable in the elementary classroom or school library. The author discusses the research and current thought on the teaching of resiliency and adds an additional annotated bibliography of titles to use to teach each specific coping skill.
This Companion provides the very latest accounts of the major and current aspects of Egyptology by leading scholars. It is delivered in a highly readable style and extensively illustrated; published in two volumes, it offers unprecedented breadth and depth of coverage, giving full scope to the discussion of this incredible civilization.
