The Basics of Finance: An Introduction to Financial Markets, Business Finance, and Portfolio Management
An introductory guide to the world of finance The Basics of Finance is an accessible book for those who want to gain a better understanding of this field, but lack a strong business background. It covers essential concepts, tools, methods, and strategies in finance without delving too far into theory.
The Essential Guide to Managing Small Business Growth
Lots of owner managers have one or two areas of knowledge and specialism - perhaps operations or sales. This book covers all the main areas, and goes into sufficient depth to be helpful, but isn't too academic. I personally found the Finance chapter really helpful, as it explains how to create and use a P&L account to help you understand what is really going on in your business. It also has sections on Personnel, Marketing and Strategy. Fairly easy to read- I took it on holiday and got through most of it.
On the Take: How Medicine's Complicity with Big Business Can Endanger Your Health
"Some physicians become known as whores." This is strong language in Kassirer's mostly temperate but tough look at how big business is corrupting medicine—but according to Kassirer, one doctor's wife used the word "whore" to describe her husband's accepting high fees to promote medical products. Such personal anecdotes distinguish Kassirer's look at the conversion of America's health-care system into a commercial enterprise. Kassirer, former editor-in-chief of the prestigious New England Journal of Medicine, notes the range of conflicts of interest between profit-centered business and people-centered medicine.
The opportunities that digital technology presents are almost limitless, but so are the problems that can arise when trying to retrofit a film-based photography business to the new digital marketplace. This guidebook explores digital imaging technology with some of the world's leading wedding, portrait, and commercial photographers, drawing on the experiences of professionals for practical advice for photographers who are still struggling to perfect their digital work flow.
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