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Main page » Non-Fiction » Economics and Management » The Essential Guide to Managing Small Business Growth


The Essential Guide to Managing Small Business Growth

 

Lots of owner managers have one or two areas of knowledge and specialism - perhaps operations or sales. This book covers all the main areas, and goes into sufficient depth to be helpful, but isn't too academic. I personally found the Finance chapter really helpful, as it explains how to create and use a P&L account to help you understand what is really going on in your business. It also has sections on Personnel, Marketing and Strategy. Fairly easy to read- I took it on holiday and got through most of it.



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Tags: helpful, areas, really, Marketing, Strategy, Essential, Growth, Business