The thread we spin from, when we weave the business message, is our knowledge of the fundamentals of good writing: grammar, punctuation, capitalization, spelling, and, of course, vocabulary and sentence structure. Just as no chain can be stronger than its weakest link, so also no business letter can be sure of effectiveness, or safe against the risk of making a bad impression, unless the materials it is made from are good in Effective Business Writing. In commerce and industry, there are three kinds of contacts between business firms and their customers-personal contacts, telephone calls, and letters. By far the majority of business contacts are made by letter!
Most of the 2.5 million graduate students in the U.S. are in programs designed for a career in academics. But the unspoken truth is that less than five percent will realize their dream of becoming a professor. The rest have little idea how to begin making a living in the business world. Life After Grad School is for students in all academic disciplines, with or without a Ph.D. This book illuminates the transition from academia to a satisfying and well-paying job with a company, government agency, or not-for-profit organization. Realistic and reassuring, it helps students structure their decision about leaving academics, and orients them to the culture of business.
The Golden Rules for Managers: 119 Incredible Lessons for Leadership Success
Often, the advice that makes the most impact does so because it's delivered in a clear, memorable saying that cuts to the heart of the issue. For business readers fed up with long books that say little, nothing could be more refreshing than The Golden Rules for Managers. Management expert Frank McNair distills the best business wisdom into 119 memorable nuggets that speak directly to management issues, then explains the lessons behind the each saying.
Refreshingly clear, step-by-step explanations, examples, and exercises lead readers through planning and starting a small business. A good complement to other, more complicated business start-up books; this one was used successfully in a micro-enterprise training program operated by the authors.
Added by: Thrakatak | Karma: 266.32 | Black Hole | 12 December 2010
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Harvard Business Review January - February 2011
Harvard Business Review - January/February 2011 English | 190 pages
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