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  • All English coursebooks
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The Icing on the Cake
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The Icing on the CakeThe Icing on the Cake

With The Icing on the Cake, beginning cake decorators will learn to become gourmet pastry chefs in their very own kitchens. Professional cake decorator Shalini Latour makes decorating elegant cakes easy, showing readers how to:  
 
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Celebration Cakes
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Celebration CakesCelebration Cakes

The cakes presented in this collection would cost a fortune in any prestige bakery but most are surprisingly easy to assemble. It's amazing what a curl of chocolate, shards of toffee or a delicate arrangement of fresh flowers can add to even the simplest of cakes. This work shows how easy it all is with step-by-step photographs, and includes cakes for weddings, birthdays, christenings, engagements, Valentine's Day and Mothers Day as well as classics that have earned their fame many times over.
 
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Historical Atlas of Ancient Greece
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Historical Atlas of Ancient GreeceHistorical Atlas of Ancient Greece

Tuct he cradle of Western civilisation, Ancient Greece was a land of contradictions and conflict. Intensely quarrelsome and competitive, the Greek city-states consistently proved unwilling and unable to unite. Yet, in spite of or even because of this internal discord, no ancient civilization proved so dynamic or productive. The Greeks not only colonized the Mediterranean and Black Sea areas but set standards of figurative art that endured for nearly 2500 years. 
 
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Unthinking: The Surprising Forces Behind What We Buy (Audiobook, MP3)
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Unthinking: The Surprising Forces Behind What We Buy (Audiobook, MP3)Unthinking: The Surprising Forces Behind What We Buy (Audiobook, MP3)

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? 
 
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)

There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them.
 
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