Added by: evren85 | Karma: 163.59 | Non-Fiction, Other | 6 August 2008
32
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks.
Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing upon their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned into the “Eight Laws of Brand Integrity,” extracted from hundreds of projects and at a cost of billions of dollars in brand--related losses to global businesses:
An Essential Bibliography for English Language Teaching and Applied Linguistics
Added by: msaddam | Karma: 741.13 | Other | 5 August 2008
58
The bibliography includes an updated set of resources that the applied linguistics faculty at Northern Arizona University (NAU) consider essential for the work that they do as teacher trainers and applied linguists.
Dedicated to all Teachers and Students of English.
A People's History of the United States: 1492-Present (Perennial Classics)
Added by: Maria | Karma: 3098.81 | Non-Fiction, Other | 31 July 2008
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Known for its lively, clear prose as well as its scholarly research, A People's History of the United States
is the only volume to tell America's story from the point of view of --
and in the words of -- America's women, factory workers, African
Americans, Native Americans, working poor, and immigrant laborers.
If your last experience of American history was brought to you by
junior high school textbooks--or even if you're a specialist--get ready
for the other side of stories you may not even have heard. With its
vivid descriptions of rarely noted events, A People's History of the United States is required reading for anyone who wants to take a fresh look at the rich, rocky history of America.
Powers and Prospects: Reflections on Human Nature and the Social Order This unique collection showcases Noam Chomsky’s brilliant and boundless
insight into a wide range of topics of critical importance, from human
nature and language to international politics and the New World Order.
Chomsky’s linguistics chapters are accessible and interesting to the
lay reader, and offer a good introduction to Chomsky’s philosophy of
language and science.
The chapters on politics provide an important and necessary
critique of the political and social status quo, and address key issues
of the day: the Middle East "peace process," East Timor, and the global
economy.