How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation. The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
A comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications.
50 Things to Do with a Book: (Now That Reading Is Dead)
Reading may be dead, but books are alive and wellWhat good are books, you may be wondering, if we're not going to read them? What are we even doing in this bookstore? Not to worry! It turns out that there are literally thousands of things to do with these chunky stacks of bound tree pulp. Fun, exciting, adventurous, creative things. In fact, this familiar rectangular object suddenly offers enough dazzling new interactive possibilities to, yes, fill a book. This book. From re-creating world wonders to settling marital disputes, entertaining dinner guests to channeling your inner secret agent, here are fifty wonderfully zany things to do with all your favorite books.
