Cell Scientists: Discovering How Cells Work (Science Readers: Life Science)Connect content-area literacy and science with differentiated readers featuring lab activities and profiles of related scientitists.
British scientist Robert Hooke built an early microscope and was the first scientist to observe cells and give them their name.
Looking Inside Cells (Science Readers: Life Science)Connect content-area literacy and science with differentiated readers featuring lab activities and profiles of related scientitists
An ideal learning tool for students and teachers of science. Full-colour diagrams, graphs, charts, and maps on every page illustrate the essential elements of the subject, while parallel text provides key definitions and step-by-step explanations. The contents include: Atomic Structures, Elements and Compounds, Radioactivity, The Chemistry of Carbon, Changes in Matter, Patterns in Non-metals, Patterns in Metals, Chemical Reactions.
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation.
As fuel prices continue to soar, more and more people are finding themselves unable to meet the basic costs of energy, and may be forced to choose between (for example) adequate food and adequate warmth—they are in fuel poverty. It is a complex issue, and for years companies, governments and civil society have vigorously apportioned blame with little to show in the way of practical results.
