The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
Linguistic Imperialism (Oxford Applied Linguistics)
This book explores the contemporary phenomenon of English as a world language and sets out to analyze how the language became so dominant and why . . . whereas once Britannia ruled the waves, now it is English which rules them. The British Empire has given way to the empire of English. This book attempts to contribute to an understanding of the ways in which English rules, who makes the rules, and what role the English teaching profession plays in promoting the ‘rules’ of English and the rule of English.
Излагаются основные положения современной теории устного последовательного перевода, обсуждаются вопросы, связанные со спецификой и историей развития данного вида перевода, его психологическим содержанием, оценкой качества и анализом ошибок, техниками переводческой записи, публичного выступления и подготовки к работе, а также профессиональными этическими принципами и этикой переводчика. Пособие предназначено для студентов, обучающихся по специальности "Перевод и переводоведение", преподавателей перевода, практикующих переводчиков и всех интересующихся проблемами переводоведения.
Added by: decabristka | Karma: 67899.09 | Only for teachers, Linguistics | 7 July 2011
30
In this exhilarating and often hilarious book, David Crystal examines why we devote so much time and energy to language games, how professionals make a career of them, and how young children instinctively take to them. Crystal makes a simple argument-that since playing with language is so natural, a natural way to learn language is to play with it-while he discusses puns, crosswords, lipograms, comic alphabets, rhymes, funny voices taken from dialect and popular culture, limericks, anagrams, scat singing, and much more.