Scientific American is a popular-science magazine , published (first weekly and later monthly) since August 28 , 1845 , making it the oldest continuously published magazine in the United States . It brings articles about new and innovative research to the amateur and lay audience.
Scientific American (informally abbreviated to " SciAm") had a monthly circulation of roughly 555,000 US and 90,000 international as of December 2005. [1] It is a well-respected publication despite not being a peer-reviewed scientific journal , such as Nature; rather, it is a forum where scientific theories and discoveries are explained to a wider audience. In the past scientists interested in fields outside their own areas of expertise made up the magazine's target audience. Now, however, the publication is aimed at educated general readers who are interested in scientific issues. The magazine American Scientist covers similar ground but at a level more suitable for the professional science audience, similar to the older style of Scientific American.

Personality Traits second edition
The idea of personality traits may be as old as human language itself. Aristotle (384–322 BC), writing the Ethics in the fourth century BC, saw dispositions such as vanity, modesty and cowardice as key determinants of moral and immoral behaviour.He also described individual differences in these dispositions, often referring to excess, defect and intermediate levels of each.Allport and Odbert (1936) identified almost 18,000 English personality-relevant terms;

The Jelly Effect: How to Make Your Communication Stick

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.

So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You'll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

'The most effective, original and insightful book on business communication that I have ever read.' --Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

'Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he's worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book – it will help you communicate with, and relate to, people better than ever before.' --Heidi Walton, npower, People Development Manager

'They say the definition of genius is the ability to make the complex simple. If that's the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you'll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you've never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.' --Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

Translating Cultures: Perspectives on Translation and Anthropology
The task of the anthropologist is to take ideas, concepts and beliefs from one culture and translate them into first another language, and then into the language of anthropology. This process is both fascinating and complex. Not only does it raise questions about the limitations of language, but it also challenges the ability of the anthropologist to communicate culture accurately. In recent years, postmodern theories have tended to call into question the legitimacy of translation altogether. This book acknowledges the problems involved, but shows definitively that 'translating cultures' can successfully be achieved.

The way we talk, write, read and interpret are all part of a translation process. Many of us are not aware of translation in our everyday lives, but for those living outside their native culture, surrounded by cultural difference, the ability to translate experiences and thoughts becomes a major issue. Drawing on case studies and theories from a wide range of disciplines -including anthropology, philosophy, linguistics, art history, folk theory, and religious studies - this book systematically interrogates the meaning, complexities and importance of translation in anthropology and answers a wide range of provocative questions, such as:

- Can we unravel the true meaning of the Christian doctrine of trinity when there have been so many translations?

- What impact do colonial and postcolonial power structures have on our understanding of other cultures?

- How can we use art as a means of transgressing the limitations of linguistic translation?

Translating Cultures: Perspectives on Translation and Anthropology is the first book fully to address translation in anthropology. It combines textual and ethnographic analysis to produce a benchmark publication that will be of great importance to anthropologists, philosophers, linguists, historians, and cultural theorists alike.