The Jelly Effect: How to Make Your Communication Stick
How effective is the communication you experience every day? How
often have you been bored during a presentation? Failed to win a piece
of business that, deep down, you know you should have won? Had a
tedious, pointless networking conversation?
Countless times, no doubt. Too much information and not enough
relevance is a problem that pervades almost all business communication.
You see, the way many people communicate is like filling a bucket with
jelly, flinging it at their audience, and hoping some of it sticks.
It's ineffective, it's irritating and, above all, it's very messy.
So what's the answer? More relevance and a lot less jelly. The Jelly
Effect teaches you simple, memorable and costless ways to win more
attention and more business. Imagine how effective you'd be if you
communicated only what was relevant 100 percent of the time. You would
be better at talking to others, presenting, networking and selling. You
would excel in interviews, meetings and pay-rise discussions. The
benefits would be endless.
The Jelly Effect shows
you how to raise your game to a different level. You'll never fling
another bucket of jelly again...
PRAISE FOR THE JELLY EFFECT
'The most effective, original and insightful book on business
communication that I have ever read.' --Dr. Ivan R. Misner, NY Times
bestselling author of Truth or Delusion? and founder of Business
'Andy Bounds has a totally
unique and inspiring way of communicating. He also has this tremendous
ability to help others achieve more when they communicate. Every single
person he's worked with at npower has found his guidance to be
immensely valuable, and to have made a real difference. My advice:
read this book Ц it will help you communicate with, and relate to,
people better than ever before.' --Heidi Walton, npower, People
'They say the definition of
genius is the ability to make the complex simple. If that's the case
then Andy Bounds is a genius. This book is packed with insight and
ideas that make the whole art of communication and connecting with
people both easy to understand and apply. Yes, you'll have the
occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why
on earth you've never thought of some of the ideas before...truth is we
need some one like Andy with his incredibly easy style of writing to
wake us up to the obvious. I defy anyone who reads this book and
applies the insights to their own business not to see a increase in
both their profit and their profile.' --Paul McGee, International
speaker and best selling author of S.U.M.O. (Shut Up, Move On)