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Shakespeare and Modern Theatre
60
 
 
Shakespeare and Modern Theatre

Shakespeare's works are now performed for an increasingly diversified cultural market. At the start of the twenty-first century, film, video, and live performance have overtaken the printed book as the main way people are introduced to Shakespeare. Therefore, is there any reason to read Shakespeare's plays anymore? The essays in this volume explore the question and the institutional practices that shape contemporary performances of Shakespeare's plays. The book gathers together a particularly strong line-up of contributors from across the literary-performative divide to examine the relationship between Shakespeare, the "culture industries," modernism, and live performance.


 
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Fuzzy Grammar: A Reader
114
 
 
Fuzzy Grammar: A ReaderThis book brings together classic and recent papers in the philosophical and linguistic analysis of fuzzy grammar, of gradience in meaning, word classes, and syntax. Issues such as how many grains make a heap, when a puddle becomes a pond, and so forth, have occupied thinkers since Aristotle and over the last two decades been the subject of increasing interest among linguists as well as in fields such as artificial and computational linguistics
 
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Simple Mechanics
83
 
 
Simple Mechanics
This little but bright book talks about really simple but quite specific, and thus not so often mentioned in textbooks, things as levers, wedges, pulleys, axles, fulcrums and so on. If most of the mentioned makes to you no sense at all, try to clear the situation up with this little manual. And maybe you'll make a couple of personal discoveries on the way too!
В этой небольшой книжице рассказано об истории изобретения и принципах действия простейших механических приспособлений, от колеса до двигателей внутреннего сгорания. Любопытные подробности изложены простым для понимания языком, текст сопровождается яркими картинками, которые наглядно объясняют механику описанного.
 
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Handbook of Psychological and Educational Assessment of Children, 2/e: Intelligence, Aptitude, and Achievement
44
 
 
Handbook of Psychological and Educational Assessment of Children, 2/e: Intelligence, Aptitude, and AchievementThis handbook is a truly remarkable scholarly contribution to the fields of psychology and education. Reynolds and Kamphaus are leaders in the field who between them have a developed a number of the most frequently used psychological and educational tests, and the noted chapter authors all have impressive publication records as well. While the first edition was a stellar contribution, the volumes in the second edition have been improved with extensive updating and revising. A decade of exciting new research findings are carefully reviewed, and the latest professional developments incorporated. Encyclopedic in scope, these well-edited volumes cover virtually every type of psychological test that can be individually administered to a child. Additional material on the history of testing, research design, and ethical and diversity issues, among many other important topics, is also included. All handbooks strive to be comprehensive, but this one truly succeeds! All professionals involved in child assessment should have these volumes at their fingertips."--Arthur MacNeill Horton, Jr., EdD, ABPP, ABPN, private practice, Columbia and Towson, Maryland; Past President, American Board of Professional Neuropsychology
 
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
83
 
 
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeLaura Ries, President, Ries & Ries, Marketing Strategists
"A goldmine of helpful how-not-to advice which you ignore at your own peril."
"Haig, a marketing consultant, is one of a new breed of writers producing marketing primers for the hyphenated age of e-marketing. This type of work is characterized by breezily written snippets of success or failure as either encouragement or admonition for the practitioner or for a new category of reader: the business voyeur. Thus these works are written in a readable and appealing format, as e-business fables. Examining 'the 100 biggest branding mistakes of all time, ' Haig organizes these 100 "failures" into ten types, each with its own moral and admonition. These types include classic failures (e.g., New Coke), idea failures (e.g., R.J. Reynolds' smokeless cigarettes), extension failures (e.g., Harley Davidson perfume), culture failures (e.g., Kelloggs in India), and technology failures (e.g., Pets.com). The idea behind this work is that with knowledge these failures can be avoided, but this reviewer regards it as akin to Monday morning quarterbacking in its validity as an activity. None of this takes away the schadenfreude of this well-written, quick read. Useful more as a cultural artifact than classroom text, this book could serve as supplementary reading for advanced marketing courses and for business voyeurs who like a good read. Summing Up: Recommended. General readers; upper-division undergraduate and graduate students; and practitioners." -- S. A. Schulman, CUNY Kingsborough Community College
 
 
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