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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb
Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
 
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Fundamentals and Practice of Marketing
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Fundamentals and Practice of MarketingFundamentals and Practice of
Butterworth-Heinemann | 2002-07-15 | ISBN: 075065449X | 352 pages | PDF
Gail Stein “Fundamentals and Practice of Marketing"
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:
* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing;
* Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment
* A range of new examples
The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
With a new clear and easy to use layout, this text will make learning easier for students
Tutor Resource Material will be available to assist lecturers in their teaching
New and up-to-date material has been added to keep readers abreast with new technology
 
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Irish History For Dummies
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Irish History For DummiesMike Cronin “Irish History For Dummies"
For Dummies | 2006-01-18 | ISBN: 0764570404 | 432 pages | PDF | 3,3 Mb
A rip-roaring ride through the history of the Emerald Isle
Ireland’s story is an amazingly dramatic and intense one – and today the influence of Irish culture can be felt around the globe. This book helps you find out why, taking you on a rollercoaster journey through the highs and lows of Ireland’s past including invasions, battles, executions, religious divide, uprisings, emigration – and Riverdance!
Mike Cronin is a lecturer at the Centre for Irish Programmes, Boston College, Dublin. He has written 5 books on Irish history.
Discover:
When and how Ireland became Celtic
Ireland and Britain’s complex relationship
The evolution of Irish culture
How Irish emigration has affected the world
Northern Ireland’s rocky road to peace
 
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The New Paradigm for Financial Markets
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The New Paradigm for Financial MarketsThe New Paradigm for Financial Markets
(First Edition) | 2008 | ISBN: 586486846 | 193 Pages | PDF | English | 1.03 Mb

In the midst of the most serious financial upheaval since the Great Depression, legendary financier George Soros explores the origins of the crisis and its implications for the future. Soros, whose breadth of experience in financial markets is unrivaled, places the current crisis in the context of decades of study of how individuals and institutions handle the boom and bust cycles that now dominate global economic activity. “This is the worst financial crisis since the 1930s,” writes Soros in characterizing the scale of financial distress spreading across Wall Street and other financial centers around the world. In a concise essay that combines practical insight with philosophical depth, Soros makes an invaluable contribution to our understanding of the great credit crisis and its implications for our nation and the world.
 
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Guy de la Bedoyere “The Romans For Dummies"
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Guy de la Bedoyere “The Romans For Dummies"Guy de la Bedoyere “The Romans For Dummies"
Wiley | 2007-02-16 | ISBN: 0470030771 | 464 pages | PDF | 7,1 Mb

"A must for anyone interested in the Roman Empire and its impact on world history."
—Tony Robinson star of Blackadder and Time Team.
This entertaining and informative guide introduces readers to the amazing world of ancient Rome and its emperors, epic wars, awesome architecture, heroes, and villains. With a complete rundown of Roman history alongside fascinating insights into the lives of everyday Romans, readers will discover the amazing people and events involved in the rise and fall of one of the greatest of all ancient civilisations and how its influence can still be felt around the world today.
Guy de la Bédoyère is a historian, archaeologist, and Roman expert, he is well known for his numerous books and appearances on TV, especially Channel 4’s Time Team.

 
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