Calculus for Business Economics & the Social & Life Sciences (10th Edition)

Calculus for Business, Economics, and the Social and Life Sciences introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences.
The new Tenth Edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley’s success through the years.

Events such as Trafigura's illegal dumping of toxic waste in Côte d’Ivoire and BP's environmentally disastrous oil spill in the Gulf of Mexico have highlighted ethical issues in international business at a time when business leaders, academics and business schools were reflecting on their own responsibilities following the global financial crisis.

China′s changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China′s economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations.

The fast and easy way to grow your stock investments in today's changing market
The changes, events and conditions affecting stock investors since the recent economic crisis have been dramatic. Today's economic and financial landscape offers new challenges and opportunities for investors and money managers.

Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus.

Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.