Endorsed by International Examinations Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success. This title covers the entire syllabus for International Examinations' International AS and A Level Business.

Endorsed by International Examinations for the latest syllabus, this new edition of the the market-leading text provides a true international perspective. It includes a Student's CD-ROM with every book, offering additional questions and support throughout the course and ahead of exams. - Offers an international perspective through a wide range of up-to-date case studies - Reinforces understanding through a variety of activities and discussion points - Provides examination preparation with revisions questions and summaries throughout  Written in accessible language, but with plenty of detail for top-grade students

As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.

Applied Statistics in Business & Economics, 3rd Edition provides a comprehensive introduction to Statistics concepts and applications in business and economics. The text and online supplements emphasize thinking about data, choosing appropriate data analytic tools, and using computers effectively. The authors demonstrate easily mastered software techniques using the common software available.

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.