Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty
Added by: JustGoodNews | Karma: 4306.26 | Non-Fiction, Economics and Management | 3 April 2011
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Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty
As late as the mid 1980s, Iceland’s economy revolved around little else than a semi-robust cod-fishing industry. By the end of the century, however, it had transformed itself into a major player in world finance, building an international banking empire worth twelve times its GDP. The tiny island nation of 300,000 was one of the global economy’s great success stories.
Unthinking: The Surprising Forces Behind What We Buy (Audiobook, MP3)
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)
There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them.
Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Blogging to Drive Business will help businesses of any size learn more about blogging, from both the technical and strategic perspectives. After all, you need the specific technical instructions to set up your blog and add information to it, and you need to know how to get eyeballs looking at your blogs and how to leverage your blog with your other online (and offline) marketing efforts.
Enterprise Risk Management: A Methodology for Achieving Strategic Objectives by Gregory Monahan Wileyby Gregory Monahan Wiley
This book provides a methodology for effective enterprise risk management.A Through the use of this methodology, companies will be more successful in achieving strategic objectives.
