The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.
This approach includes detailed observations and comment, making it an essential - and practical - guide for experienced professionals as well as trainees and student
Encyclopedia of Communication and Information This new three-volume encyclopedia summarizes the current state of knowledge in the communication and information science fields, which are changing rapidly.
Entries cover eight general topics: careers in the communication and information fields, information science, information technologies, literacy, institutional studies, interpersonal communication, library science, and media effects. Students will find that the articles provide a good overview of each topic and that most have a bibliography.
Many favorite student topics, such as subliminal advertising, media effects on body image, and minorities in the media, are included. The biographical entries range from famous figures like newspaper publisher Joseph Pulitzer to lesser-known individuals, such as the noted African American librarian and storyteller Augusta Braxton Baker.
A detailed index and See Also references add to the encyclopedia's value. This set should be purchased by undergraduate libraries as well as by libraries serving high school students.
Merriam Webster's Collegiate Dictionary Merriam-Webster's Collegiate Dictionary, Tenth Edition, is America's most trusted reference tool. This "voice of authority" features over 214,000 definitions and 160,000 entries. To further enhance this reference tool, it also includes Merriam-Webster's Collegiate Thesaurus, with nearly 250,000 synonyms, antonyms, and idiomatic phrases, and the American Concise Encyclopedia, with more than 15,000 entries.
Этот учебный словарь активного типа обучает адекватному выражению
смысла русской мысли на английском языке. Словарь содержит 232 статьи,
обильно снабжен примерами словоупотребления, имеет в качестве
приложении индекс английских слов. Каждая статья включает русское
заголовочное слово, ряд его английских эквивалентов, дефиницию
(толкование) каждого эквивалента, правила их сочетаемости, общие
замечания о типе русско-английских соответствий и многочисленные
примеры употребления в речи. Предназначен для всех, кто активно изучает английский язык и работает с ним.
This dictionary may be small in stature, but it will be a big help to you if you are learning English. "NTC's Super-Mini English Dictionary" contains a comprehensive word list yet is compact enough to fit in your pocket. You will have access to the spelling, pronunciation, part of speech, meaning, and irregular forms of more than 7,500 of the most common and basic words used in English.
