A. Ivanovic, P.H. Collin “Dictionary of Marketing"
Bloomsbury Publishing PLC | 2003-07-07 | ISBN:0747566216 | PDF | 304 pages | 3,8 Mb
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
A & C Black Publishers “Dictionary of Accounting: Over 6,000 Terms Clearly Defined"
A & C Black Publishers Ltd | 2007-09-30 | ISBN: 0713682868 | PDF | 288 pages | 3,3 Mb
Ideal for accounting students and those needing to enrich their background, this wide-ranging dictionary covers all areas of the discipline, including personal finance, investments, and corporate accounting. Each entry contains sample sentences and notes on grammar and usage to give the clearest picture of a word’s meaning. Terms are shown in context by quotations from newspapers and magazines.
Трёхлетний мальчик случайно падает в клетку с гориллой и его спасает мама. Мама-горилла!
Официантка в кафе вместо чаевых получает выигрышный лотерейный билет - на 6 миллионов долларов!
Четырнадцать исключительно интересных, смешных, весёлых, трогательных историй, написанных простым языком и сопровождаемых понятными иллюстрациями, тщательно отоборанных из журналов и газет и максимально адаптированных для начинающих - всё в настоящем времени. Все истории - правдивы!
Предтекстовые стимулирующие интерес вопросы и задания, собственно истории, где практически к каждому предложению дана картинка, задания на закрепление, на понимание, на спеллинг, на письмо, на обсуждение прочитанного... Рекомендую в качестве первой книги для чтения на английском для тех, кто учил язык "мало, но давно" :)
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A three-year-old boy falls 18 feet into a gorilla cage and is saved by a mother - a mother gorilla, that is!A waitress finds a lottery ticket for a tip, instead of cash. And she wins six million dollars! Fourteen very low-level stories of high-level interest?humorous, poignant, astounding?and all true! Selected from newspapers and magazines, and adapted for the beginning student, the stories are told as simply as possible - exclusively in the present tense. First, students see a series of captioned pictures so the meaning is clear. Then, students read the story in text form for real reading practice. Finally, students do exercises following each story to develop very basic reading skills as well as build pronunciation, spelling, and vocabulary proficiency. VERY EASY TRUE STORIES is an ideal first text for students with little or no experience with EnglishThe universal appeal of these real-life, human-interest stories engages beginning ESL students with humor, poignancy, or astonishment, and helps them to become fluent readers
