Learning Business English in China: The Construction of Professional Identity
Added by: Anonymous | Karma: | ESP, Only for teachers | 13 August 2017
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This book analyses the learning experiences of students of Business English at a Chinese university. It addresses several topical issues in English for Specific Purposes (ESP) education and Business English teaching, including how ESP students learn, how they develop multiple identities. In particular, it focuses on their professional identity in the classroom, and how these identities are transferred to the workplace. This allows the author to present a model of learning Business English that corresponds to the lived experiences of students in China, but which can also be applied to other ESP learner contexts.
Headway Academic Skills can be used independently or alongside a general English course book such as New Headway or New Headway Plus. The course focuses on developing the specific skills required for academic studies and exploring strategies for success in academic learning. It also offers guidance in key study areas and provides plenty of practice to encourage learner independence.
Using rich examples and engaging pedagogical tools, this book equips students to master the challenges of academic writing in graduate school and beyond. The authors delve into nitty-gritty aspects of structure, style, and language, and offer a window onto the thought processes and strategies that strong writers rely on. Essential topics include how to: identify the audience for a particular piece of writing; craft a voice appropriate for a discipline-specific community of practice; compose the sections of a qualitative, quantitative, or mixed-methods research article; select the right peer-reviewed journal for submitting an article; and navigate the publication process.
Plain English for Doctors and Other Medical Scientists
Added by: Anonymous | Karma: | ESP, Medicine | 31 July 2017
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Plain English for Doctors shows how to write about medical science in a clear and vivid way. It can help a medical writer at any level, from beginner to veteran, since it gives specific, practical advice. Writing in plain English can help your writing reach a wider audience, including people in other specialties, levels of training, other fields, and other countries around the world. This book is a must for anyone who writes about medical science. The ability to express complex ideas in simple language is not a remedial skill. Rather, it can only be seen as a sign of mastery.
Career Paths: Cooking is a new educational resource for culinary professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers stepby-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Cooking addresses topics including the parts of a kitchen, spices, cooking methods, nutrition and career options.