This volume explores a number of themes of current interest to those engaged in researching and teaching academic genres: the social and cultural context of academic writing; differences between the academic and non-academic text; the analysis of particular text types; variation within and across disciplines; and applications of theory in the teaching of writing. The contributors include many of today's most influential scholars in the area of academic literacy, working in a wide variety of tertiary academic contexts in Britain, Finland, Hong Kong, Zimbabwe, Australia and the United States. The implications will be of relevance to all those engaged in teaching academic writing to both native and non-native English speaking students in tertiary education around the world.

The affirmation of individual creativity in writing is what sets this book apart from other process-oriented rhetorics. Conversational in tone, the book's third edition boasts a writer-to-writer perspective that will put students at ease. The book "walks" students through the main elements of writing from discovery and research to revising and editing. At the same time, it allows for many detours in its step-by-step approach, with frequent reminders that everyone's processes are unique and that establishing and maintaining a personal voice can be achieved while meeting conventional academic expectations. The book examines the different, yet overlapping stages of writing. It addresses rhetorical issues of audience, purpose, and voice, as well as the details of field, library, and Internet research, with particular attention to evaluating sources. It also offers these new features to keep students and teachers up to date: new Web-based research information; the most recent Modern Language Association guidelines; increased coverage of visual elements of texts; more on approaches to writing "alternative" pieces; and a look at the role of creative nonfiction in an academic setting. The book includes examples of the best of undergraduate writing for inspiration, student statements about their writing problems for reassurance, and guidelines for writing groups, portfolios, publishing class books and Web pages, writing essay examinations, and punctuation.

Перед вами - очень ценная книга. В 21 веке всё чаще приходится писать что-то для опубликования в интернете: в блогах, на форумах, тексты для рекламной кампании вашей организации, описания публикаций на Englishtips :)))
Умеете ли вы это делать? Знаете ли вы основные принципы и постулаты написания "веб-текстов"? Не делаете ли вы типичных ошибок? Книга наполнена полезными советами по планированию, структурированию, суммированию, оформлению, выбору лексики и грамматики при написании текста для интернета.

This is a practical guide for those wishing to write copy for websites, as well as for those who commission others to do it for them. Set in two parts, the first gives learning objectives based on key ideas, techniques, and resources, and the second summarizes these objectives, explains technical terms, and gives pointers to useful sites and references. The book is part of the "Get Ahead In" series, which is aimed at facilitating effective communication across a range of real-life situation by providing provides up-to-date practical guidance, tips, and the language tools to enhance writing and speaking skills.

Этот новый учебный курс предназначен для медработников, изучающих английский язык. В нём вы найдёте введение в основы анатомии и физиологии. Каждая глава посвящена отдельной теме, с большим количеством иллюстраций, адаптированным материалом для чтения, списком часто употребляющейся лексики.
В конце книги приводятся проверочные тесты.

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Designed for English Language Learners who are entering the health-care field or preparing for college-level science courses, this new text provides an introduction to basic anatomy and physiology.