"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing.
Reading age for native speakers: High School students
"Writing Successfully in Science" pays particular attention to the needs of scientists whose first language is not English, explaining how to avoid the main pitfalls of English grammar and how to present work in a clear and logical fashion. It combines practical tips for the first-time writer with useful instructions for experienced contributors wishing to improve their technique.
Added by: Maria | Karma: 3098.81 | ESP, Linguistics | 24 September 2008
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Becoming a Translator provides the information and advice that translators really need, such as how to translate faster and more accurately, how the job market works, and how to deal with stress. Organized in a user-friendly style, the book provides translators creative activities and exercises designed to speed the learning of both theory and practice.
Learner-centered and self-exploratory in its approach, this task-based oral skills text examines cross-cultural business practices and values. Its highly successful business case approach and methodology ask students to use critical thinking and problem-solving skills to explain their own cultural values. Each of its units includes language-expansion exercises. Cases (some authentic) present business situations where cross-cultural conflict interferes with the business at hand. Students then explore ways to repair these communication breakdowns.
Each case analysis includes: -Exercises in comprehension and problem solving, discussion/critical thinking, and written reflection
-Worldwide business practices
-Key business vocabulary and language exercises that introduce idioms and expressions related to the topic
This course is designed to study the organization as a mechanism for joining individuals and groups in productive systems. We will examine the processes involved in organizational socialization and adaptation over the span of work life.
Author: Naomi Rotter New Jersey Institute of Technology +book Organizational Behavior by John Middleton
This course is designed to study the organization as a mechanism for joining individuals and groups in productive systems. We will examine the processes involved in organizational socialization and adaptation over the span of work life.
Author: Naomi Rotter 
