Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
This "Intellectual Property Practice Professional Guide" is designed to give apprentice solicitors a clear and thorough understanding of the current intellectual property practice and procedure. In particular, it will delve more intensely into the many areas of IP, such as trade marks, passing off, patents, copyright, databases, computer programs, industrial designs, domain names, licensing, and confidential information. "Intellectual Property" comprehensively deals with the practice issues most frequently encountered by apprentices in this area and incorporates recent developments in law and practice. It explains the principles of Intellectual Property practice clearly and concisely by experts in the field and will prove to be an essential text for both apprentices and practitioners in this field.
The aim of this book is to provide a clear and digestible introduction to the central topics in commercial law. Each topic is set out in a self-contained, clearly annotated section
Company law is a growth area more so, probably, than any other area in law. It reaches out into other areas of law and, of course, new areas of law are always emerging, for example auditors negligence, investment law and the FSA and administration orders. The book gives a full analysis of the following areas: the company and other business organisations; types of company; setting up the company; managing the company; reconstituting the company; and supervision of company law.
The third edition takes into account several important changes in the law such as the social responsibilities of companies, the debate on the Cadbury, Greenbury and Hampel Committee Reports.
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.