10 Things to Remember to Craft A Sales Letter That Brings Results – Grammar short lesson - 2014 -

A sales letter is a direct mail that persuades readers to buy a specific product or service. But if you look at its role in one’s business, it is more than just a piece of paper. It is even beyond selling and persuading. It is what best-selling author and marketer Seth Godin means with his line:

“Connect, create meaning, make a difference, matter, be missed.”