Make us homepage
Add to Favorites
FAIL (the browser should render some flash content, not this).

Main page » Non-Fiction » Economics and Management » Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion, 3rd edition


Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion, 3rd edition

 

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions.



Purchase Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion, 3rd edition from Amazon.com
Dear user! You need to be registered and logged in to fully enjoy Englishtips.org. We recommend registering or logging in.


Tags: Brand, brand, employees, Living, edition, Champion