Obvious Adams: The Story of a Successful Businessman

Little book, valuable information. Obvious things are very easy, but only after someone show them to us. The answers to complicated problems might somehow be very plain.

Obvious Adams was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions.

This Robert Updegraff classic is often used in business schools and by individuals studying entrepreneurship, advertising, and business. The story may seem a bit old-fashioned to the modern reader, and at first he may regard it merely as a short story about an advertising man. But there is a basic idea in this simple story that is both universal and timeless.

It is a quick, easy read. Highly recommended!