Written by nationally recognized HR communication consultants, this book is filled with practical tips on how to take HR employee directed communication from boring to compelling. This handbook, organized around the employment cycle, offers HR professionals an approach and specific techniques they can use every time they communicate (in all forms and mediums). This desk reference will help HR professionals increase employee responsiveness to communications and participation in programs.
HR professionals know their work is pivotal to organizational success. But they also know how difficult explaining their programs can be. Hampered by lawyers, complexity, and politics, too many HR organizations create boring, confusing messages–and get ignored. You must change that. And you can.
This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use–even those who hate to write.
You’ll discover how to treat employees as customers and use the same strategies and tools your company uses to sell its products or services.Plus, you’ll learn better ways to explain each of your business-critical programs–from compensation and benefits to performance management.
These techniques are working right now for dozens of great companies: They will work for you, too.