Words matter. And good writing matters. Especially in the information society, in which more writing than ever is disseminated and read. There may be a lot of dross out there, but we can also find writing that stands out from the rest. It lodges in our heads because of its simplicity and style, and because it says something worth reading. This is 'word byte' writing, a term that the authors in Word Bytes coin, define, explain and encourage readers to achieve. From magazine profiles and newspaper articles through to blog posts, a wide range of genres of public and professional writing is covered in this book. Fourteen appendices provide published examples of the different genres covered in this book, and exercises to accompany each chapter are available online. The contributions from other professional writers, magazine and newspaper journalists through to a blogger and web-editor, will inspire and teach all those who want to learn to recognise and produce word bytes--writing that gets itself noticed and read, in a world of information overload.