How smart are you? If that question doesn't spark a dozen more questions in your mind (like "What do you mean by 'smart,'" "How do I measure it," and "Who's asking?"), then The Mismeasure of Man, Stephen Jay Gould's masterful demolition of the IQ industry, should be required reading. Gould's brilliant, funny, engaging prose dissects the motivations behind those who would judge intelligence, and hence worth, by cranial size, convolutions, or score on extremely narrow tests. How did scientists decide that intelligence was unipolar and quantifiable, and why did the standard keep changing over time? Gould's answer is clear and simple: power maintains itself. European men of the 19th century, even before Darwin, saw themselves as the pinnacle of creation and sought to prove this assertion through hard measurement.