"Introducing Semiotics" aims to provide a taste of the study of signs and the theories that have grown from it in the 20th century. It identifies key theorists from either side of the atlantic and tries, -sometimes unsuccessfully- to explain the simple concepts behind difficult terms. Charles Pierce's thinking is still over my head, for instance, but I'm admittedly slow on the uptake sometimes. Lacan's Lectures on Technique may continue to languish unread on my shelf, but maybe I can stop being lazy now, because this introduction has made him less intimidating. This is partly due to Jansz's illustrations - plucky and surprising in the often abstract matter they portray. "Introducing Semiotics" has given me a taste for communication theory, and made me want to pick up Eco again, so all in all, it's good.