How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include:
- digital and online marketing - professional and STM publishing - leveraging international sales - low-cost “guerrilla” marketing
Alison also explained extensively on approaching specific interest markets in this book, which is a real boon for anyone trying to publicise a book with a very particular audience.
Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as “the bible of book marketing”.
In this book you will learn:
* Marketing in publishing: what it means and what is involved * ‘The medium is the message’: how to reach the market and different types of promotional format * Techniques for writing effective copy * The layout and dissemination of marketing materials * Direct marketing * Using the internet to sell * ‘Free’ advertising * Organizing advertising and promotions * Organizing events * The bottom line: how to look after a marketing budget * Approaching specific interest markets