Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.
This indispensable guide covers all you'll ever need to know about negotiating, including:
* The 21 rules of successful negotiating -- and how to defend against them!
* "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
* Why Americans are among the worst negotiators on Earth
* How to overcome your natural reluctance to bargain
* Why win-win negotiating is so vital
* How to thoroughly prepare for your negotiations
* How to deal with counterparts who intimidate or harass you
* How to negotiate ethically -- and deal with those who don't
* How to negotiate more successfully across cultural lines
* Thomas's Truisms -- 50 memorable negotiating maxims
* The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!
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