Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget.
Discover how to
Х Make your site search engine friendly
Х Close a sale on your site
Х Drive traffic to your site
Х Create an online marketing plan
Х Take advantage of guerilla marketing
Х Maximize your marketing dollars