Sounds Good on Paper: How to Bring Business Language to Life
Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London’s top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.
New to campus, but not to college? Transitions is specifically written with you in mind. It has the information you need to know-from campus terminology to tips on making the most of your college experience. And with sections written by real college students, Transitions is the textbook that will help you have the college success you've always dreamed of.
The Future of Thinking - Rhetoric and Liberal Arts Teaching
Learning to think is a complex process made up of reading, writing listening, speaking and remembering textual materials. The aim of this topical book is to encourage practical educational reform in the Humanities by taking the emphasis away from the reception of texts to their production. Adapting rhetorical teaching methods, the authors encourage students to participate in the activities of thinking giving them short written and verbal exercises to develop conceptual competences and linguistics skills.
The Nature of Trends: Strategies and Concepts for Successful Investing and Trading
Today's market participants have a myriad of tools at their disposal. Yet the success rate is that of old - 80% to 90% of traders fail to achieve their financial goals. This book shows traders how to get their investment act together. It covers in detail the three requirements needed for success: Winning psychology, effective money management and a written trading plan with an edge.
