How Pleasure Works: The New Science of Why We Like What We Like
Yale psychologist Paul Bloom presents a striking and thought-provoking new understanding of pleasure, desire, and value. The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry. Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting.
BBC Focus is a British monthly magazine about science and technology published in Bristol, UK by Bristol Magazines Ltd, a BBC Worldwide company. Edited by Jheni Osman, it covers all aspects of science and technology and is written for general readers as well as people with a knowledge of science. The magazine was taken over by the BBC in mid-2005 which has led to most issues featuring an article which corresponds with a BBC television series. There are also regular science celebrity features and interviews.
These desktop flipcharts offer student activities for learning centres and workstations. They are designed to support instructional objectives in Reading, Writing, Word Study, and Science/Social Studies in fourth grade.
The second edition of this international best seller has been fully revised and updated describing the complete chocolate making process, from the growing of the beans to the sale in the shops. The reader will discover how confectionery is made and how basic science plays a vital role. There is discussion of the monitoring and controlling of the production process, and the importance of the packaging. A series of experiments, which can be adapted to suit students, are included to demonstrate the physical, chemical or mathematical principles involved. This book is ideal for those studying food sciences, working in the confectionery industry or just with a general interest in chocolate!
English novelist and scientist C. P. Snow classed certain scientific ideas with the works of Shakespeare as something every educated person should know. One such idea, according to Snow, was the second law of thermodynamics, which deals with the diffusion of heat and has many profound consequences. He might well have added Newton's laws, the periodic table of elements, the double-helix structure of DNA, and scores of other masterpieces of scientific discovery.
